Universal Horror Unleashed: The permanent horror that will revolutionize entertainment in the United States

The Dawn of a New Era for Horror

For decades, horror has been seasonal entertainment, peaking at Halloween before retreating to await the next year. Universal, the undisputed master of this genre with its famous Halloween Horror Nights, has decided to change the game. Universal Horror Unleashed, the brand's first-ever permanent horror experience, has opened its doors in Las Vegas, announcing the arrival of an innovative concept. Located inside a massive warehouse, this attraction is not a simple theme park, but an immersive, climate-controlled installation designed for the most devoted horror fans, all year round. The creators describe it as a "containment facility" where props from Universal horror films have come to life, creating a "very thin veil" between the real world and a "shadow world".

The concept was conceived as an extension of Halloween Horror Nights, offering an experience that combines elements of the temporary events while adding unique features. Performers move freely through the walkways, creating an atmosphere of constant fear and interaction, while icons like Jack the Clown and his accomplice Chance liven up the area with circus acts and dancing, offering a welcome moment of respite between the houses.

The Haunted Houses: At the Heart of the Experience

Universal Horror Unleashed offers four haunted houses, each designed to immerse visitors in a terrifying universe. The designers have created more durable and detailed sets than those of the temporary events, giving the impression of walking through a real horror film.

1. Universal Classic Monsters: A Tribute to Legends

For many visitors, this house is the most successful and detailed. It pays homage to the iconic monsters that made Universal famous. Each room is dedicated to a different character, allowing visitors to spend time with classics like Dracula, the Werewolf, and the Mummy. The finale, with a scene where Frankenstein comes to life, left some visitors speechless. The theatricality, immersion, and actor interactions are strong points of this attraction.

2. Texas Chainsaw Massacre: Pure Anguish

Considered the most terrifying of the houses by several visitors, this attraction plunges people into Leatherface's world. Reviews mention that the sets are so realistic they have the expected smell, which enhances the immersion. The path is filled with intense scenes and scares that make the heart race, even for the most seasoned fans. The theatricality of the actors and the well-executed scenes make this house the most successful version of this attraction ever seen.

3. Scarecrow: The Reaping: The Original and Most Terrifying

This original haunted house, which is not based on an intellectual property, is described by many visitors as the darkest and most intense. The story is about scarecrows taking revenge on farmers. Special effects, like mirrors that create the illusion of an infinite cornfield, amplify the feeling of disorientation and terror. The scare actors are particularly intimidating in this house, contributing to a memorable experience.

4. The Exorcist: Believer: Possession Revisited

Based on the recent film, this house offers a terrifying and intense experience. A particularly "spectacular" moment of a mother's possession is mentioned by one visitor. Although less appreciated by those who had not seen the film, the attraction is praised for its impressive sets and the quality of its scenes, which made many visitors' hearts pound.

An Experience Beyond the Haunted Houses

Universal Horror Unleashed is not just a succession of haunted houses; it's a real living space. Visitors are immersed in a frightening universe from the moment they arrive. The main area, a huge warehouse, is a true horror playground.

Food, Drinks, and Entertainment

Several themed food and bar options are available. The central bar, The Boiler, offers spooky cocktails like the "Grave Robber" (a guava and tequila margarita) and the "Blood Sucker" (a rum drink that looks like blood), both drinks having received excellent reviews. The quick-service restaurant Rough Cuts offers dishes inspired by the Texas Chainsaw Massacre universe, such as "Ears" (grilled corn on the cob ribs). Another bar, Jack's Bar, offers themed drinks, and The Premiere House restaurant provides a calmer experience with table service. Initial visitor feedback indicates that the food and drinks are an important and appreciated part of the experience, although themed non-alcoholic beverages are limited.

Character Meet-and-Greets and Merchandising

Actors roam the venue and interact directly with visitors. A scientist might share their experiments, and a vampire might be looking for the queen. This interactivity greatly contributes to the immersion. Additionally, visitors have the opportunity to take photos with horror icons, like Jack the Clown, a rare opportunity that does not exist at seasonal events.

A souvenir shop, located at the exit, offers a wide range of products, including clothing, glassware, and items based on the different haunted houses and Universal horror icons. Chucky and classic monster items are also available, even if there are no dedicated houses for them.

Cost and Future Prospects

The experience comes with a cost. General admission is $70, which includes a single pass through each haunted house. An unlimited ticket is also available for $100. Drinks can cost up to $19, placing the price of the experience in the theme park category. However, initial visitor feedback emphasizes that for an experience that can last several hours, the price is worth it, especially for horror fans.

Universal Horror Unleashed represents a bold initiative. By creating a permanent attraction, Universal is responding to a growing demand for high-quality horror entertainment throughout the year. While initial visitor feedback is extremely positive, the event could be a precursor to expansion across the United States. Indeed, a concept of permanent haunted houses, free from seasonal constraints, could spread to other cities. The success in Las Vegas could encourage Universal to open other "containment facilities" nationwide, allowing horror fans to live their passion at any time of the year.